2. Overview of Processing
We process personal data for our business operations, including TikTok Shop sales, partnerships with resellers and influencers, and marketing.
Data categories:
- Inventory data (e.g. name, address, date of birth)
- Contact data (e.g. email, phone number, WhatsApp)
- Payment data (e.g. bank account, credit card info)
- Content data (e.g. text entries, skin photos – voluntary)
- Usage data (e.g. anonymized IP, browser type, access times)
- Interaction data (e.g. likes, comments on social media)
- Health data (e.g. skin type, allergies – voluntary)
- Contract and commission data (e.g. for partners)
Data subjects:
- Customers and prospects
- Users of our website and social media channels
- Authorized resellers, influencers and affiliates
- Subscribers (newsletter, WhatsApp)
Purposes:
- Contract fulfillment and delivery
- Customer service and product advice
- Marketing and reach analysis
- Partner management and commission billing
- Technical provision of website
- Legal obligations (e.g. retention)